PayPerPost has raised another $7 million in funding

What would you do with $7 million? Aside from putting in wicked trails open only to ATVers (no dog sledders or snowmachiners allowed). How about if you had $7 million to play with for your business? That would be sweet, huh? That's what my favorite blog marketing company PayPerPost is looking at. They just got a cool $7 million investment from Draper Fisher Jurvetson.

This is totally awesome when you take into account that PayPerPost is just about one year old now. Founded in June of 2006 they are easily the best marketplace for bloggers and I have heard a lot of good from advertisers as well. To the best of my knowledge they are the only advertising marketplace that allows (encourages even) the advertisers and bloggers to interact in a one on one setting.

I have been writing advertisements on my blogs for advertisers that I have met through PayPerPost almost since their inception, the company forming in June 2006 and my first ad through them being written at the beginning of July 2006. In that time I have been totally blown away by the quality of advertisers that I have had the opportunity to work with and have met some amazing bloggers. It has been a bumpy ride, with a lot of stumbling, but time after time things have come out better than before and I can see PayPerPost leading the way in blog advertising for years to come. If you have something to advertise on blogs, or would like to make money deciding what advertising fits best on your blog, then I encourage you to check out PayPerPost and find out why they are such a great company.

With their new investment of $7 million by Draper Fisher Jurvetson, who has invested in PayPerPost before as well as having invested in such companies as Meetup, Skype, and Feedburner (just to name a very few), PayPerPost is sure to continue to set the standard that all other blog advertising companies only wish they could meet. IN announcing the investment PayPerPost released the following press release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.